Vice President of Marketing

Barry Canty is the Vice President of Marketing for The Service Companies. With 15+ years of experience building data-driven marketing engines for outsourcing and enterprise SaaS organizations, Barry has led global teams, elevated brands, and driven demand generation for public companies and VC-backed startups. Barry specializes in integrated go-to-market strategy, services marketing, and executive communications and is known for transforming marketing functions into KPI-driven growth organizations. Barry holds a degree in Business from Wake Forest University.

Barry Canty was last modified: February 6th, 2026 by Val Reaburn