The Service Companies Blog

Service. Above All

Category: EVS/Public Area Cleaning (page 1 of 2)

2018 President’s Awards & Distinguished Service Award Winners

The President’s Awards and Distinguished Services Awards acknowledge The Service Companies’ top performing associates who have shown great customer service, leadership, and dedication to our company. Chosen by our executive leadership team, the winners are an elite group recognized among thousands of associates in our managed services department.

Recipients of the President’s Awards and the Distinguished Service Awards were evaluated on the following categories: associate, customer, and guest satisfaction, and compliance with company / property requirements and procedures. Our Manager-level award winners, along with the categories above, were evaluated on their implementation of the SHINE campaign and their financial management.

We are proud to recognize the following associates who continue to make our company SHINE!

President’s Awards Winners

Robin

Manager of the Year – Robin Zamudio

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Supervisor of the Year – Donald Petterson

Adrienne TA Winner (1)

Talent Acquisition Team Member of the Year – Adrienne Eckley

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Associate of the Year, Central Region – Erica Weston

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Associate of the Year, Eastern Region – Oscar Pena

Felicitas Arrizon (1)

Associate of the Year, Western Region – Felicitas Arrizon-Ledon


Distinguished Service Awards Winners

Gilda Postigo Dist. Svc (1)

Manager – Gilda Postigo

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Manager – Rebecca Burrows

Gertie Johnson SUP Dist. Svc (1)

Supervisor – Gertie Johnson 

Rejane Santos Palm Beach

Eastern Region Associate – Rejane Santos

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Central Region Associate – Terry Anderson

Orlando Rosario Astacio Reno (1)

Western Region Associate – Orlando Astacio

Case Study: Luxury Casino Hotel in Mississippi

A reliable stewarding team, along with a professional EVS and housekeeping team, is key in the success of your casino hotel. The Service Companies has the expertise needed to provide a superior quality of service that generates positive shifts in service scores. Take a look at how the introduction of our services benefited one of our casino hotel customers in Mississippi:

Situation Overview

A 65,000 square foot casino with a 505 room hotel located in Tunica, MS, which is part of a large American gaming corporation, approached us to provide managed EVS, housekeeping and stewarding services in 2010. The property leader had previous positive partnership with our managed services team and brought our team in to implement the same positive results.

Challenges

At the time, the property was struggling with staffing shortages and poor quality of cleanliness. The property was ranked at the bottom of its parent corporation’s properties for Casino and Guest Room Cleanliness and the property’s leadership team desired to achieve a higher level of expertise and cleanliness.

Opening Process

On November 12, 2010, our Heart of House Services team took over the Housekeeping, EVS and Stewarding departments utilizing a task force of 14 trainers with significant experience in each area. 155 property employees transitioned to The Service Companies, leaving 20 open positions for our team to fill.

We inventoried and assumed equipment and uniforms, and deep cleaned the casino and other public areas to bring them up to standards. The deep cleaning process also served as training for the transitioned and new employees.

Housekeeping productivity standards were established and training was implemented to ensure productivity and quality standards would be maintained.

Results and Current State of Partnership

Guest service scores improved immediately and at the end of Q1 2011 Room Clean at Check-In and Overall Casino Cleanliness scores increased by 9.48% and 7.4% respectively QOQ. At the end of 2011 the property ranked in the top 10 of all of its parent corporation’s properties for Casino and Guest Room Cleanliness.

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Today, we continue to manage all three departments with a total employee base of 175. Guest Service scores and company ranking remain in the top tier of all of the parent corporation’s properties, while saving over $1 million annually through improved productivity and lower overall benefit costs driven by our team.

For more information about the stewarding services and the other managed services we can offer to your casino hotel, visit https://www.theservicecompanies.com/services/managed/.

Common Issues We See In Casinos

With over 1.1 million sq. ft. of gaming area under contract and over 15 years of experience providing services to the industry, we understand the unique challenges that commercial and Native American casinos and casino hotels face in their day to day operations:

  • The struggle to find legal labor due to low unemployment rates, rising wages, and the ongoing “War on Talent”
  • High workers’ compensation and general liability rates/expenditures/exposure
  • Valuable resources are spent managing relationships in union environments
  • Inefficiencies and lack of productivity in non-core departments
  • Maintaining a consistently high quality of service 24 hours a day, 7 days a week
  • High energy usage

These challenges create a large cost burden for casinos, and one option to alleviate these issues is to partner with a well-capitalized service provider (see our previous article on what to take into consideration when selecting a vendor). Our team of seasoned industry experts established a diverse list of services that cater to the common needs of every casino resort.

The Service Companies is the premier provider to the casino industry. We offer managed services, staffing services, specialty services, and engineering services to casino properties across the nation. Backed by a large investment fund, we have the capital to support a casino’s stringent requirements and massive needs and have the years of experience driving productivity and providing solutions that reduce costs and energy.

As part of our commitment to service, our team takes full accountability of recruiting needs, compliance checks, and training to ensure success. To learn more, click on the links to our services above, or contact one of our industry experts at https://www.theservicecompanies.com/contact/.

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Tips For Safely Maintaining Your Public Areas During Winter Conditions

Shoveling Snow

Our Public Area and Housekeeping teams have been digging out from the recent snowfall in many parts of the country though we still have a long way to go.

As we operate properties in all types of climates nationwide, each season brings different cleaning challenges. When asking about top cleaning challenges during the winter season, many will say snow and salt removal. The more it snows the more salt gets put down to melt the snow and eventually gets tracked into our facilities, potentially damaging our buildings and the surrounding environment.

We understand that shoveling and plowing alone cannot always keep the areas safe and that is when salt de-icers come into play. We want to share some cleaning and maintenance tips for these conditions in order to help keep your areas safe and clean, while managing salt being tracked in and around your property.

Many times the person who purchases or applies de-icers at our properties is not the same person responsible for cleaning it up inside or out. The key is to use de-icers moderately and to apply what product works best for your situation. There are many types of de-icing salts such as: sodium chloride “rock salt”, calcium chloride, potassium chloride and magnesium chloride, which is far less damaging to concrete, plants and the environment. There is also an opportunity to add sand to provide grit for added traction. Whichever product is being used, there is the challenge to stay ahead of potential damage.

Many times salt is applied very close to the entrance. For maximum melting results, it is best to apply the product more sparingly in the highest foot traffic areas. A salt pattern should begin with product applied more heavily away from the entrance and less as you get closer to the entrance. The natural foot traffic spreads it as people come in.

Proper application can provide substantial cost savings especially for repairs to interior spaces and corrosion of metal door entrances. It also prevents harm to landscaping with over application of salt too close to vegetation.

Proper entrance matting is the next line of defense to keep the “wet” and salt outside.

Take a look at the quality and placement of matting at the property entry points. Entrances may have a scraper mat as you enter so guests can release some of the snow followed by a longer wiper mat made of absorbent material that can wick the water and salt off the shoes as they walk.

If heavy snow fall is occurring, these absorbent mats need to be changed when they become saturated, so be sure you have enough on hand to make frequent changes to all your outside entrances.

Although matting selection and placement is ultimately decided by the facility manager, it is up to all of us to maintain and inspect these often to ensure they remain in good condition.

Even with having extra matting in place, salt will still make it inside!

Your Public Area team must be ready to remove it in the most effective manner. Entrances should be swept and cleaned often during these times.

Vacuuming can work well for salt removal though for safety reasons make sure your team knows not to vacuum damp or wet carpets because it is an electrocution hazard. Also vacuuming up damp salt and soil can damage your equipment.

In addition, it is important to train your staff to thoroughly vacuum the carpeted areas surrounding the matting. Even if sufficient matting is placed, there is always more salt and soil deposited as guests are walking off.

Vacuuming often is a great start, though you must also have a regular interim carpet cleaning program in place in order to tackle problem areas near entry points. This will help eliminate the salt stains that tend to build up and seem to return even after you extracted the area.

We prefer our interim clean be done every couple days during heavy snows and the salting that follows. At times, an extraction method just using hot water with an added neutralizer can provide great results pulling the salt and soil out of the carpets. Although your carpet cleaning generally occurs during off-peak periods, be sure you have a floor blower available to speed the drying time. Once dried, always thoroughly vacuum the area.

Because salt and de-icers can wear on marble, one thing to keep in mind during the heavy winter days is to not grind marble. Reserve this process for days where salt will not be tracked into the property.

Be sure not to neglect your equipment during this period, as they are working extra hard. You will need to provide extra cleaning care and maintenance.

Before you know it, spring will be back again though your work is not complete yet. During any long thaws or once spring approaches, be sure to thoroughly wash down walkways, the base of your building and areas near vegetation to disperse product residue and prevent further damage.

Having a good prevention plan in place and keeping the salt outside your facility should provide a safe and clean facility and you will be off to a fresh start for spring.

Laurie Katinos is one of the leading hospitality operations directors. Her expertise in housekeeping operations spans over 20 years, with the majority of her time spent with Hyatt Hotels Corporation and The Service Companies. Her knowledge and operations savvy has contributed to The Service Companies becoming the unrivaled provider of cleaning, staffing and managed services in the hospitality industry.

Task Force Spotlight: Vladi Jones

After opening five new turn-key housekeeping accounts this summer, The Service Companies’ Heart of House Services department is growing faster than ever before. The success of The Service Companies’ managed services segment stems, in large part, from the training and leadership provided by our Task Force team to new associates and teams. Our Task Force associates travel to different destinations and assist with the operations of each account opening. Once training is finished and management positions are filled, Task Force members are given a new assignment in a different destination.

Task Force member Vladi Jones joined The Service Companies two months ago from a luxury hotel property in South Beach, Miami. During her time with us, she has already taken the lead on two housekeeping account openings in Kentucky and the Bahamas; during her time in the Bahamas, she was also able to achieve a large increase in productivity for the property. Vladi is now working hard to complete another opening in South Beach. Her passion and hands on supervision makes Vladi a key member of the Task Force team.

Tell us a little about yourself.

I was born Slovakia and came to the UniteVladi Jones 1d States in 1991. In Slovakia, I was an elementary school teacher. To this day, it still gives me joy when I am able to teach someone something new. I did not speak any English, but I learned to overcome the challenge by not being afraid of making a mistake. Being a member of Task Force allows me to have a special bond with many people in our industry who, perhaps, have had some of the same challenges as I did many years ago. I am very passionate about cooking, gardening, boating and fishing! I also have two amazing kids, who are on their mission every day to make me a proud mom.

What is your professional background?

My professional background is in hospitality. In total, I have had 27 years of experience working in the Rooms Division. My hospitality journey started in 1991, where I started at a hotel property as a Laundry Attendant. Since then, I have had the opportunity to work in all areas and have held several leadership roles. I love working with housekeeping teams.

What led you to become a member of Task Force?

I saw Task Force as a great opportunity to work with many professionals who are as passionate about “housekeeping magic ” as I am.

What role do you play in The Service Companies’ property opening process? 

I have held lead roles during my last two assignments. I am now currently preparing for a new turn-key housekeeping account opening at a hotel in South Beach.

What have you learned during your time as a Task Force Member?

During my time as a Task Force Lead, I have had the opportunity to further develop my interpersonal skills. I have also learned more about the housekeeping operations in hotels and casino hotels. I went from a property with 1,800 rooms to a property with 162 rooms. The switch between two different properties within a short period of time has made me open minded, a quick thinker, and has given me the opportunity to utilize my expertise to solve problems and make the department more efficient.

What is your favorite thing about being a member of Task Force?

It allows me to work with many great individuals in different settings and each property has a different challenge.

Emerging Leaders: Shelly Sauseda

Our Emerging Leaders Program was developed to give individuals within our team the opportunity for growth by providing comprehensive management and leadership training. The Service Companies is dedicated to fostering and investing in our associates’ careers, and as a result, we have a number of tenured associates who have risen through the ranks from Kitchen Cleaners or EVS Attendants to Vice Presidents. Today, we highlight Shelly Sauseda, who recently reached her one year anniversary with us as an EVS Attendant at a casino in Bossier City. During Shelly’s first year, her manager noticed great potential and an eagerness to learn more, and urged Shelly to apply to our Emerging Leaders Program. Currently two months into the six month management training program, which includes learning about the housekeeping and stewarding functions and departments, , including rooms cleaning, office dispatch, room inspections, floor care, kitchens, human resources and project management. We interviewed Shelly about her experience so far.

Shelly Rooms TrainingWhen did you join The Service Companies?

I started at The Service Companies in March 2017 as a Restroom Attendant at a casino property in Bossier City, Louisiana.

How did you learn about our Emerging Leaders Program and what do you hope to take away from it?

I found out about the Program from Dekindra Thomas, the Project Manager at the property where I first started. I want to develop better leadership skills and to be an example so other employees can follow in my steps.

The Emerging Leaders Program involves six months of training. How is your training schedule broken down and where are you currently in your training?

I spend time at different properties learning the ins and outs of each department. I completed my final week  at a casino property in Bossier City, where I learned how to run an efficient and successful housekeeping department. Next I’ll move on to learn about floor care and kitchen cleaning at another casino in the area.

Shelly Dispatch

Can you describe what your typical day-to-day looked like during the housekeeping training portion of the program?

At first, I was cleaning rooms while learning room procedures and how to make beds. After I mastered those tasks, I was placed on dispatch for two weeks to learn about that housekeeping function. Next, I spent one to two weeks learning how to inspect rooms. I was also trained on the responsibilities of a house attendant.

What has been the biggest lesson or thing you’ve learned through the Program?

How to run dispatch was the biggest task I mastered. It requires strong multitasking skills. A Dispatcher has to take phone calls and radio messages while simultaneously managing the computer.  

What has been the most rewarding accomplishment for you since you started the Program?

Being given the opportunity to move forward in my career already feels like an accomplishment. I also feel like I’ve learned a lot about each department’s job functions, including how to be a Dispatcher and the room cleaning inspection process. 

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As you transition to the next stage of your training, what are you looking forward to learning or doing?

I’m really excited to learn how to detail kitchens and polish and wax the floors. My training at the next property will include kitchen deep cleaning, floor care, marble care and stewarding.

What advice would you give to someone who is interested in the Emerging Leaders Program?

Be strong. Never give up. Push yourself to accomplish the new tasks that come with your position. It’s not always easy, but the outcome will be worth it.

To learn more about our associate programs and career opportunities, visit http://www.theservicecompanies.com/careers/why/.

The Service Companies is the unrivaled nationwide provider of cleaning, staffing and managed services to the hospitality industry, particularly luxury hotels, casinos and vacation ownership resorts. With nearly 30 years of experience, The Service Companies approaches their work with dedication, professionalism and a keen attention to detail that leads to best-in-class results.

How We Prepare for the Spring and Summer

Although Mother Nature seems to be confused this year regarding which season it is, summer is finally on its way. With schools beginning to let out for summer break, our luxury hotel properties across the country are increasing in occupancy, specifically with family travelers.

Opening Day WP 1Last month, The Service Companies completed our Annual Spring Cleaning Event, during which our teams cleaned and organized all back of the house areas, including offices, break rooms, storage areas and more. This was our initial step in preparing for the upcoming busy season. Maintaining a well organized back of the house area sets us up for success, as we are then able to quickly identify items needed and alleviate hiccups in service delivery.

jack_cinciAs we further prepare for the summer season, we focus on and place additional effort in stocking up on equipment and supplies, ensuring our staff is full, and providing refresher training to our teams so they are ready for the influx of guests. This includes making sure our teams are equipped with enough linens and amenities to accommodate each room and adjusting as needed. For example, a higher number of families requires us to need more towels than usual. Additionally, property information will be reviewed in our mandatory training meetings before each shift, as an increase in traffic will result in an increase in guest questions.

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While we are spending time preparing for the upcoming summer months, we can’t look too far forward. In May, not only are we stocking up for a busy season, we are celebrating Mother’s Day. We may not be able to give every associate who is a mother the day off, but we can ensure all team members can leave on time or early by making small adjustments to our schedule. Managers also celebrate with pre-shift activities to let everyone know they are appreciated, and to thank them for spending their special day working hard to service our guests.

Carpet Cleaning Processes

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The appearance of a property’s carpets can affect a guest’s experience and impression of the hotel or casino. I have seen occasions where carpet appearance has impacted guest satisfaction survey ratings. Carpets throughout the building are exposed daily to high traffic, heavy soils and spills, and chewing gum, and are many times, the first areas of a hotel, resort or casino to show signs of wear and tear. At The Service Companies, we have spent years evaluating different types of carpet care processes for both carpet deep cleaning and interim maintenance to keep our customers’ properties’ carpets in excellent condition. We have furthered that by partnering with Ecolab and Kärcher for our chemical and equipment needs at all of our customer properties.

 

The Importance of Daily Carpet Vacuuming

Customers normally bring soil, dirt and other types of debris into buildings. A daily vacuuming regimen with a strong suction vacuum cleaner is our best tip to maintain the cleanliness of the carpets. This will pick up the debris and soil, leaving the carpets fresh for the next day. It is also the best chemical-free carpet cleaning method for those who want to avoid using chemicals.

If this daily carpet maintenance is done correctly, then, when the time to shampoo the carpets comes, only a mild shampoo and water is required  to clean the fibers. Because of the daily vacuuming, there will be no soil remaining in the carpet fibers to turn to mud. 

 

The Process of Interim MaintenanceED-Carpet-1

Of course, interim maintenance is required on occasion to keep carpets in good condition. The two processes I detail – encapsulation shampoo and dry carpet cleaning (HOST) – are quick and do not use water, which allow the carpets to be open for traffic immediately after the process is complete. They normally clean the top fiber of the carpets and can be applied frequently.

Encapsulation shampoo: Polymers are used to encapsulate and crystalize particles into dry residue, which is then vacuumed from the carpets right after the process is completed.

Dry carpet cleaning (HOST): This involves a dry cleaning compound with mild soap.

The HOST carpet cleaning equipment has brushes which agitate the compound, clean the fibers, and vacuum them.

 

The Carpet Deep Cleaning Process     FullSizeRender (9) (1)

When it comes time to deep clean your carpets, we prefer hot water extraction and steam cleaning.

Hot water extraction: This is the most common method of carpet deep cleaning, and is recommended by many carpet manufacturers.

Steam cleaning:  In the dry carpet cleaning vs. steam cleaning debate, it’s important to clear up the myth that steam is actually used to clean your carpets. While home and commercial machines use hot water, which gives off steam, the steam itself does not clean carpet.

 

To inquire about our carpet cleaning services, visit http://theservicecompanies.com/contact/.

Victor Vargas, Regional Vice President of Operations, launched his career at The Service Companies as a Third Shift Kitchen Cleaner in 2002. With dedication and mastery of his craft, he has advanced through the company into his current role as Regional Vice President. Victor is The Service Companies’ resident expert on all types of floor care and kitchen cleaning.

Tips for Spring Break Travel

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When the spring crowds begin to arrive there are many dynamics to consider in order to best prepare your team.  Since we have properties in all regions of the US, preparations vary based on weather, school schedules and other factors.

We have already begun speaking to our leaders in the field to prepare our teams for what will be happening one or two months from now.

 

Advance Planning

Advance Planning is critical when it comes to added stock of supplies, your staffing plan and seasonal uniform changes.

Get an earlier start on inventory of supplies. Since many of these may need additional budget approval and have longer lead times, you don’t want to find yourself running out of items such as; cribs, rollaway beds, room linen and pool towels.

If you haven’t begun pulling your extra pool and deck furniture out from storage for an inspection and deep cleaning, it is definitely that time. Even though resort properties may have a busy pool deck all year around, it is very common needing more to accommodate the spring break crowds.

As the temperatures begin to change, it is time to determine the appropriate spring HVAC “comfort” settings with your facilities team. We want the first impression at check-in to be a comfortable and welcoming experience. In addition, determine the best placement for your window treatments. As we welcome more sunlight during the winter months, keeping draperies closed a bit more will assist in cooling down the room during spring and into summer.

Review your uniform par levels for departments requiring a seasonal change. Ensure your associates are looking and feeling their best.

 

Staffing Plan

During these seasonal periods, the typical staffing plan will fail. Expect higher volume in all areas and plan accordingly. It is important for the leaders to communicate adjustments early so associates can make arrangements outside of work as well. Extra support will be needed in rooms, public areas, and food & beverage outlets. Some areas to consider;

  • More frequent public restroom checks and monitoring of high traffic areas
  • Providing extra support in the laundry department to expedite additional guest room, pool, and food & beverage linen demands
  • Accommodating additional food & beverage covers and extended outlet hours
  • Anticipate extended time needed in guest rooms. Since spring break typically has higher guest counts and a longer length of stay, this usually requires additional servicing time
  • For our resorts and coastal properties, ideal weather conditions usually prompt later checkouts, so if the weather is cooperating schedule staff accordingly for late services. I find starting some associates an hour later helps cover the late checkouts
  • Since we offer transportation for team members in many markets, this period may require more frequent stops

Many of our associates have children taking school breaks as well, so we try to be as accommodating as possible to allow them necessary time with their families. Sometimes a slight shift on their schedule is a big help during this period.

 

Setting Your Team Up for Success

Just before the crowds arrive, everyone should be well informed on how they can best contribute to your operation. As we know, in order to be successful with the influx of transient business you must adjust your usual agenda and methods of cleaning.

Be sure your daily pre-shift meetings include these important reminders and everyone is well-informed of the special activities and events happening at the property and surrounding areas. Keep daily events posted and copies readily available for your staff members.

Prepare all the extras for multiple guests and families; items such as extra pillows, blankets, rollaways and cribs. Many of these requests come in during the afternoon and evening hours so be sure to have them “delivery ready” and staged in convenient locations.

Be proactive by delivering extra items during regular services to accommodate multiple guests. In addition to stocking items for guest requests, there are a few to consider as part of the daily service such as; increased linen pars, soap and shampoo. Also, be sure to stock extra paper products in public area closets.

Most importantly, don’t lose sight of your repeat customers that may be visiting during this period.

For many, this kicks off the start of a long stretch throughout the spring and summer where families and more transient business visit your properties. It is important to continue discussing the unique needs of travelers during these periods.


The Service Companies’ unique turn-key model provides complete oversight of the housekeeping, public area, EVS, and stewarding departments, including accountability over the productivity, operations and success of the departments. These services allow hotel, casino and resort customers to focus on driving revenues. To learn how The Service Companies’ turn-key model can help your property, contact us.

Laurie Katinos is one of the leading hospitality operations directors. Her expertise in housekeeping operations spans over 20 years, with the majority of her time spent with Hyatt Hotels Corporation and The Service Companies. Her knowledge and operations savvy has contributed to The Service Companies becoming the unrivaled provider of cleaning, staffing and managed services in the hospitality industry.

What to consider when hiring newly displaced workers from Puerto Rico

As a result of Hurricane Maria, the United States, particularly Florida, has seen a large influx of Puerto Rican refugees looking for work. This could be great news for the hospitality industry which, with the unemployment rate reported at 4.1% in October and November and the difficulty securing workers through the H2B visa program, has struggled to find labor to fill housekeeping, public area cleaning and stewarding positions.What should the executive teams of hotels and casinos with understaffed departments be taking into consideration as they look to hire from this group of over 200,000 individuals?

First, hiring from this pool of workers is costly. Hotels and casinos must be aware that they will be incurring costs from the recruitment and onboarding processes as well as ongoing fees associated with insurance. Recruitment costs will include background checks, drug tests and e-verification in addition to travel costs to attend job fairs, and relocation and lodging fees for the new hires.

Once hired, these new associates go through the onboarding and training process. While this varies from property to property, at The Service Companies, each of our associates completes a 30-day training program for any of our fully managed services including housekeeping, EVS and Stewarding. The costs that result from training can be high. In 2016, in conjunction with Navigate Corporation, a premier management consulting firm in Philadelphia, Pennsylvania, The Service Companies took a deep dive to understand the drivers of associate retention and engagement. During this study, we saw that onboarding a new associate could cost thousands of dollars. Depending on how short staffed a hotel or casino is, just the onboarding costs could quickly and easily surpass $10,000 with only a few new hires. On top of this, add the costs for medical and dental benefits, general liability and workers compensation insurance, which will continue throughout the associate’s tenure at the property.

It takes a well-capitalized company or property to be able to successfully recruit this new influx of workers. Located across the country, The Service Companies, the one-stop-shop for managed, staffing and specialty services to the hospitality and gaming industry, is one of the few with the capital and experience (over 30 years) to take on this responsibility. With our turn-key housekeeping, public area/EVS cleaning and stewarding model, we assume full accountability of a hotel or casino’s most challenging departments, handling recruiting, background, drug and e-verification checks, training and insurance. No other company has the same resources, experience or nationwide presence. To learn more, visit www.theservicecompanies.com.

The Service Companies is the unrivaled nationwide provider of cleaning, staffing and managed services to the hospitality industry, particularly luxury hotels, casinos and vacation ownership resorts. With nearly 30 years of experience, The Service Companies approaches their work with dedication, professionalism and a keen attention to detail that leads to best-in-class results.
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