With price, guest reviews and star ratings having more influence in the consumer’s decision making process than brand attributes (according to PwC’s 22nd Annual Global CEO Survey), guest service scores are more important than ever. They can make the difference between a sold out hotel, casino or resort, and one struggling to sell rooms. Read below how The Service Companies utilized its turn-key housekeeping services to shift guest service scores and improve the productivity of the housekeeping team at a luxury casino hotel in Shreveport, Louisiana.
The Property is a hotel casino with over 600 guest rooms and suites located in Shreveport, Louisiana. The Property has an average room size of 413 square feet per room and is managed by a large American gaming corporation. With low guest satisfaction scores in the housekeeping category, the Property reached out to our team, which was successfully operating the environmental service departments of the public areas and casino, to take on and fully manage the housekeeping department.
With a limited pool of hospitality professionals in Shreveport, the Property struggled to find quality labor to fill its housekeeping team. As a result, the Property was ranked last in housekeeping of the 40 properties in the parent corporation’s ranking scores.
The average time to clean each guest room was 35.6 minutes and the Property’s customer ranking score for housekeeping room cleanliness was 64.3% ‘A’. Due to the high levels of housekeeping complaints, guests chose to patronize other casinos, resulting in a loss of gaming revenue and an unsupportable situation.
Through the Property’s onsite management team, our leadership team worked with the Property’s General Manager to transition the in-house housekeeping department into a department fully managed by The Service Companies. We brought in a corporate lead to oversee the department transition and hired four housekeeping trainers, each handling a different aspect of the department. 59 Property employees transitioned to our team, leaving 28 open positions to fill within a 30-day period.
We inventoried and assumed equipment and uniforms. Standards and processes for the department were established and productivity was aligned with industry standards. Training was implemented to ensure productivity and quality standards would be maintained.
Results and Current State
Within one quarter of the transition, the leadership and staffing stabilized and the Property’s Room Cleanliness scores increased to 67.8% from 64.3%.
At the close of the 1st Quarter of 2019, the Property received a Room Cleanliness score of 77.2% “A”, which is 12.9 higher than the score prior to transition and 7.2 points higher than the brand benchmark. The current productivity average for a guest room attendant to turn a room is 25.2 minutes (a 29.2% reduction in cleaning time).